OUR STORY

About Us

At the heart of our organization is a story of passion, resilience, and an unwavering commitment to preserving and advancing motorcycle culture in America.

Founded in 2011, our company is proudly family-owned and operated, built on decades of dedication to the sport, the machines, and the community that surrounds them. What began as a bold vision has evolved into one of the most recognized names in the motorcycle world—spanning restoration, sales, media, and museum preservation.

A Legacy Built by Ken Kaplan Sr.

The foundation of our company is rooted in the life and career of Ken Kaplan Sr., a former professional motocross racer whose passion for motorcycles began long before the business was ever conceived. His racing career instilled the discipline, determination, and competitive spirit that would later define everything he built.

Over the past decade, Ken transformed a once-abandoned, 200-year-old industrial complex—the historic Hockanum Mill—into the world-renowned New England Motorcycle Museum. What was once a forgotten factory is now a vibrant destination that celebrates motorcycle history, engineering, and culture.

This transformation required years of relentless effort, millions of dollars in investment, and a refusal to quit—even in the face of major challenges, including economic pressures and the complete shutdown during the COVID-19 pandemic. Instead of backing down, Ken and his team adapted, pivoting into online motorcycle auctions and setting record-breaking sales that helped sustain and preserve the museum for future generations.

His mission has always been bigger than business: it’s about honoring the past, inspiring the present, and building something meaningful that lasts.

The Next Generation: Ken Kaplan Jr.

Carrying that legacy forward is Ken Kaplan Jr., who has taken the dealership side of the business to unprecedented heights. Under his leadership, the company has become the #1 dealership in the world for multiple leading brands, including:

GasGas

Stark Varg

Buell

His focus on innovation, customer experience, and performance has positioned the company at the forefront of the modern motorcycle industry—blending traditional craftsmanship with cutting-edge technology.

More Than a Business — A Movement

From hosting large-scale events like block parties and brewfests to bringing thousands of enthusiasts together, to documenting and restoring motorcycles for a global audience, our company represents far more than a dealership or museum.

We are:

Preservationists of motorcycle history
Innovators in online sales and digital reach
A hub for enthusiasts, collectors, and riders worldwide
A family-driven operation built on grit, faith, and perseverance

Through every challenge, one principle has remained constant: we never back down, we never give up, and we always find a way forward.

Our Mission

To preserve the legacy of motorcycling, serve our customers with excellence, and continue building one of the most influential, family-driven motorcycle organizations in the world.